Analytics & Data

How to Measure AI Citations When There Is No Click

To measure AI citations — mentions of your content inside ChatGPT, Google AI Overviews, Perplexity, or Gemini answers where the reader never clicks through — you…

October 15, 20264 min read

Analytics & Data

Marketing Attribution: What You Can and Cannot Prove

Marketing attribution explained honestly: models allocate credit by rule, not evidence. Use them for direction and holdout tests for causation.

September 2, 20265 min read

Analytics & Data

Web Analytics Plan: Measure Decisions, Not Vanity Metrics

A web analytics measurement plan built backwards from decisions. The six metrics that usually suffice, and the ones that feel informative but are not.

September 1, 20265 min read